It is more engaging than older forms of media. YouTube is a powerful form of communication as it is effortless for the viewer. Videos are a great way to connect and provide more of a personal, hands on feel. Build credibility and trust by enticing your audience. Building a relationship develops an edge with credibility by providing current visual information with more shorter videos than just one long boring video. Video testimonials build trust by displaying and demonstrating value in a much more meaningful, engaging way. YouTube is the home of the viral video and you can use other social media avenues, such as Facebook or Twitter, to direct consumers to YouTube videos as a way of trying to get the videos to catch fire with the public. You can host your own channel, allowing you to centralize an online location. The key to success is creating high-quality content that people want to view and share with their network. You upload your video to YouTube and people see the video, comment or potentially share it with their other social media networks. Successful YouTube marketing requires multiple videos. Don’t just upload one video and expect huge results. #YouTube #YouTubeChannel #SocialMedia
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